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The 10 nastiest social media marketing mishaps - CIO

In Thailand, light skin is associated with high social status, while darker skin is associated with lower-class status, according to Reuters.

Earlier this year, Seoul Secret, a beauty company in Thailand, posted an online video ad for a skin-whitening pill. In the video, a Thai actress appeared in blackface. As if that weren't outrageous enough, the video also proclaimed, "You just need to be white to win."

Cue the international outrage via social media and the press, which forced Seoul Secret to issue an apology and pull the video and all related ads. Let this serve as a social 101 lesson for brands: While you may think you're talking to a specific geographic audience, the internet is global.

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Is Branded Virtual Reality Content the Next Frontier in Marketing? - Wall Street Journal

By Jack Marshall June 23, 2016 1:00 p.m. ET

Two of the shiniest objects in marketing in 2016 are branded content and virtual reality, so its no surprise that the two collided during the Cannes Lions advertising festival in France this week.

VR was a popular talking point among ad agency executives, tech companies such as Samsung were demonstrating their latest hardware, and online services such as YouTube were showcasing the content now available on their platforms.

Publishers and media companies also were joining in, pitching marketers on the idea of branded virtual reality content, which they hope to produce and distribute on behalf of paying brands in the latest frontier for marketing.

Salespeople and VR experts from Gannetts USA Today Network, for example, spent time this week demonstrating a sizzle reel for its upcoming weekly VR show called VRtually There, as well as branded VR content its already produced for companies such as Honda.

It also demonstrated a new VR ad unit it created, which its calling a cubemercial, that effectively places the viewer inside a virtual-reality room. Brands will be given the opportunity to showcase videos or products on each of the cubes six sides, said Gannetts chief revenue officer, Kevin Gentzel.

Weve been showing this to industry leaders throughout the week and weve been seeing a great reception, Mr. Gentzel said, although no brands have yet committed to a trial with the unit.

The company said it recently signed a deal with a new client to create three new pieces of branded VR content, due to be published across its network of sites and properties later this summer.

Meanwhile, AOLs recently acquired VR production company RYOT was also in Cannes touting its own content creation capabilities.

AOL CEO Tim Armstrong said RYOT had taken meetings with multiple marketers and agencies over the course of the festival and expects to sign deals as a result.

Elsewhere, publishers were picking up accolades for their VR efforts at the Cannes Lions awards ceremonies. T Brand Studio, the brand marketing unit of the New York Times, NYT 1.02 % won a Mobile Grand Prix prize on Wednesday for the newspapers virtual reality app, NYT VR.

Since launching in November, NYT VR has been downloaded 600,000 times, the company said, and has featured branded films for both GE and Mini.

Write to Jack Marshall at Jack.Marshall@wsj.com

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Ryanair accuses Google of profiting from misleading ads - The Guardian

Ryanair has launched a new broadside against Google in its battle with other websites selling its flights, accusing the internet firm of profiting at the expense of consumers through misleading adverts and paid-for search results.

The airline called on businesses in the UK and Europe to stand up to Google over practices that it claims breach trust, confuse customers and make firms lose out.

Ryanair has been particularly incensed that eDreams, a Spain-based travel booking firm, is displayed first on Google searches for Ryanair, returning a url that includes the airlines name. It says passengers complain every month when experiencing problems with their travel after booking with the intermediary, as well as having paid unnecessarily higher prices.

Writing in the Guardian, Ryanairs chief marketing officer, Kenny Jacobs, said Google was allowing businesses to gain advantages from confusing customers. Its a very common occurrence across most industries Ryanair has no issue with Google lawfully selling advertising, but some advertising leaves a bitter taste in the mouth.

Related: How can we trust Google when it lets ads call the shots? | Kenny Jacobs

He continued: Ultimately, it comes down to trust, a value Google professes to espouse If Google wants to deliver on its own promise to give consumers the best search results, it needs to get back to where it started and give consumers more reliable search results.

More businesses in the UK and Europe need to stand up to Google and its mostly small businesses that lose out, given this is their biggest advertising output.

Jacobs admitted that what he called Googles computer says no attitude was redolent of Ryanair of old, but added: Weve recognised we needed to change and then did.

Ryanair launched legal action in the Irish high court last December to attempt to force Google to change the search results. Its main rival, EasyJet, has also complained about eDreams, warning that passengers who book their flights through third-party websites risk not having their details correctly registered and having problems when travelling.

eDreams has accused Ryanair of attempting to stop online travel agencies from offering consumers choice in booking flights. A spokesperson said it was keen to ensure that there is never any potential confusion for customers when they search for flight availability on the eDreams website... A small minority of airlines are trying but failing to stand in the way of consumers increasingly using comparison sites like ours.

Google declined to comment on Ryanairs latest call, noting that litigation was ongoing, although a spokesman said it was working closely with advertiser partners to make sure their ads do not mislead users.

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Solid Advice For Getting A Higher Page Ranking

dallas seo agency

The search engine optimization process is a crucial one for any website owner. Sites need traffic from search engines to thrive, and it takes some real effort to make your site search engine friendly. Thankfully, this article will give Oracle Nova you plenty of tips on how to optimize your website for major search engines.

Make a number of mini-sites that lead back to your main site. Serves a dual purposes since it will link back to your main website, although this way, each site can focus on one or two keywords and have a fully functional site that you can get and optimize traffic for. The more mini-sites you have, the more point to your original site, and that will cause it to rise in the search engine page rankings.

You have to immerse yourself in the field and really become a student of SEO if you are planning on handling the SEO yourself. Check out various courses around the net, and ask other site owners for little tips of the trade that you may not be able to find by reading articles. SEO is a process, and you should be learning about it every step of the way.

Don't put large amounts of information in the TITLE or META tags of a website. Putting large numbers of keywords in these two areas of a page is a common tactic used by spammers. There is evidence that websites that have lots of information in these tags are heavily penalized by Google and other search engines.

One of the best ways to optimize your website is by getting inbound links. You can get links from the websites of friends and family, you can join online link sharing groups or you can become affiliates with similar websites. Not all backlinks are created equal, so focus on getting quality links from highly rated sites.



One of the easiest ways to optimize your presence in search engine results is to register with The Open Directory Project, or the "DMOZ." When you register, you have a chance of showing up higher in user results, since websites like Google and AOL use the DMOZ to strengthen their database.

Use the most searched keywords in your HTML title tag. Search engines weigh the placement of keywords and the most weight is given to those in the title. Putting the most important words right in your title will get you to the top of a search query and drive users to your site.

Find your keywords. Search through other sites to find out what keywords will be most likely to link back to your website. Use this information to plan the keywords you will use to increase volume to your site. The better matches you have, the more likely you will be to increase visitors.

Focus one one keyword per article. Many writers try to overdo it, and include several different keywords throughout their articles. This turns readers off to your work, as it becomes obvious that you are writing for the attention of a search engine or database. Using only one keyword is less noticeable, giving your readers the chance to focus on your article instead of the keywords.

You are going to have to continually work at it if you are going to make progess on your search engine visibility. The tactics to get to the top of the search engine are constantly changing, so you are going to have to stay on top of all of the new techniques and processes.

Keep an eye on the plan and calendar your search engine optimization strategy, to take holidays, special events and seasonal offers, into account. When you research effective keywords, you will see that holiday-related keywords spike, in the weeks and days leading to the holiday. Your optimization efforts, to the season, although take advantage of these variations by tailoring, not only your content.

Repeat, repeat, repeat... It is highly effective to litter your new page with your keyphrase or keywords. Try to have your keyphrase used five to ten times for every one-hundred words on your page. Repeat your keyphrases or keywords often to help increase your ranking with the search engines.

When using Twitter, employ a URL shortener that utilizes a 301 redirect to ensure you're getting the full benefits of the inbound link. bit.ly provides great statistics in addition to using the 301 redirect, and therefore is an excellent choice. You can keep track of the click-through numbers on each link that you shorten.

If you're writing on a single topic, create a standing page with links to the updated content. Often, content will be updated as time passes, especially in the case of current events. It is best to create a summary page with links to the latest information and have that page rise to the top of the Search Engine Results Page (SERP).

It is extremely important that you choose wisely and hire someone who is qualified for the job and will give you the results that you are after if you decide to hire a professional to help you with your site's search engine optimization. There are rogue SEO firms that https://www.seop.com/seo/ will rip you off, so make sure that you conduct appropriate research on SEO firms and seek recommendations.

Select 5-20 keywords or phrases that are related, and focus on them throughout your site. Using more than 20 makes you spread your keyword ranking for search engines too thin. When you determine the best keywords and phrases, you can strive to "own" the searches for those terms by using between this range. This increases both the number of visitors to your site and the quality of them.

They do not have to buy their way to the top of search results. That's what many business owners do not realize. The most effective way to get your website higher in search results is to search engine optimize the content on your site and to use your site description and meta tags to show its relevance to certain key terms.

Don't ignore long-tail keywords. when optimizing your content, long-tail keywords could grab you traffic faster than your primary keywords because they have far less competition. Do your research and find keyword combinations that are related to your main keywords in any of a number of ways. Brainstorm all the different reasons why people would be typing your keywords and research related problems, ideas and issues to find new long-tail keywords to use.

Most of them will end up failing when it's all said and done, although millions of people may be getting into business via the internet. It's important that you never allow your efforts to become lax. In order to make sure that your website is always as strong as it can be, focus on and use the tips from this article.



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